In “Endtropy” Frantics Co. explores the human pursuit of perfection and the paradox of its unattainability. The ongoing optimization of one’s self requires a high level of effort and energy. Expectations of flawlessness and perfection distort one’s view of reality. The title alludes associatively to the concept of entropy borrowed from the nature of the universe, which indicates the “measure of disorder” in a system where particles always strive for order and stability.